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G Loomis IMX-PRO 696

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  • Regular price $550.00
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G.Loomis IMX-PRO 696

9' 6" 6 weight, four piece fly rod

The G. Loomis IMX-PRO 696-4 is the perfect tool for those that chase truly large trout from Alaska to the Delaware, and everywhere in between.

So often, mid-price point rods are considered down-scaled products with less-than-premium components, built for the sake of product spread. While there’s no doubt offering product in different price categories allows the industry to reach a diverse consumer base, so often these products are just that… A price point for the sake of price. G.Loomis wanted to buck that trend with the IMX-PRO series of single-hand rods.

IMX-PRO represents the new direction of G. Loomis in both product positioning and esthetics. The catch phrase “Purpose Driven Design” is more than a clever marketing angle. –It’s a mission statement that inspired development of this new family of $495 rods. Beyond the price point lies ten models that are built with specific fishing situations and challenges in mind.

These powerful actions where influenced by shops, guides and reps within the Loomis tribe to specifically answer the demands of modern fishing techniques. In addition to the superb flex patterns,GLoomis’ chief rod designer Steve Rajeff used a new marriage of scrim material and resin called Conduit Core Technology in order to find the perfect balance between performance and durability. –In short, they wanted these fishing tools to withstand the punishment dealt out by serious anglers and industry professionals.

Fast/Freshwater Action

Actions built to crush performance requirements of modern trout fishing techniques. An ultra-stable, positive tip precisely delivers wind resistant hopper/dropper combos, weighted streamers, and beefy indicator rigs. Ideal for fisheries where menacing wind is an everyday possibility. Models: IMX-PRO (Line #: 4-6)


  • Chrome single-foot guides
  • Chrome stripper guides
  • Hook keeper (line #: 4-6)
  • Micro full wells premium grade cork grip (line #: 4-6)
  • Full wells premium grade cork grip (line #: 7)
  • Custom aluminum reel seat with wood insert (models: 490-4 & 590-4)
  • Custom aluminum reel seat with fighting butt (models: 5100-4 and up)
  • Tube and cloth rod bag
  • Handcrafted in Woodland, Washington


Conduit Core Conduit Core® Traditionally, as the blank diameter increases, so does the total amount of material used. This was the only way of ensuring strength/durability in the bottom half of the rod. Conduit Core technology removes excess wraps of graphite and replaces them with a proprietary material that’s of equal strength, but dramatically lighter in weight. Casters exert less energy to move the rod, increasing the efficiency of total energy required to manipulate the line when casting, mending, and animating flies.

  • High-modulus graphite construction
  • Balanced swing weight + incredible durability
  • Multi-Taper Design reinforces potential stress points within the blank while reducing unnecessary graphite material


G. Loomis rods are covered by a Limited Lifetime Warranty against non-conformities in workmanship and materials for the life of the original owner. GL push poles, Venture (Adventure) fly reels, and GL fly rod outfits are covered against non-conformances in workmanship and materials for a period of one year from the date of purchase. Premier Rods (PMR) are covered against non-conformances in workmanship and materials for a period of two years from date of purchase. Demo rods are not covered under warranty. Sales receipt or proof of purchase required.


G. Loomis Xpeditor Service
(Limited to US and Canada)

G.Loomis' "Xpeditor Service" is a no-fault, no questions-asked, service program designed to get our customers back on the water quickly without worrying about who's at fault.  If you broke the rod accidentally or are just uncertain as to whether the damage is covered under warranty, the Xpeditor Service gives you a replacement rod at a very fair price, quickly and easily.


COST:(US Only)
Ground Shipments

  • Crosscurrents - IMX PRO: $150
  • Asquith: $310

Please Note:

Rods no longer available will be replaced with the closest like model/material.  Demo rods, Premier rods, kit rods are not covered by the Xpeditor Service.



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